Bender Financial Group — Build. Lead. Own.

Where leadersbecomebusiness owners.

A platform for ambitious people to build a real book of business — your clients, your renewals, your name on what you build. Learn from business owners who lead from the front in production, and turn momentum into ownership. Life insurance is our fuel. Leadership is what we build.

A silhouetted professional working at a table overlooking the ocean
BENDER / 01 Perspective changes everything.

The Bender Platform

Your book. Your renewals. Your business.

No seat-filling, no hype, no empty titles. Build a book of business with legitimate renewal income that stays yours — backed by live training, proven scripts, and mentorship from owners still in production. Three paths in: hourly, 100% commission, or leads-supported. We’ll talk through the tradeoffs honestly in your interview.

Apply for an Interview See how it works

Looking for coverage instead? See what we offer clients below — life first, then financial strategies, auto, home & more.

Founded on the purpose of turning leaders into business owners — equipped, mentored, and free to build something of their own.

No corny hierarchy — just real people, real mentorship, and plans designed around the person in front of us.

Three ways to build.

There’s no single mold here. Choose the structure that fits your life and your goals—then build, with the same platform behind you either way.

Hourly01
Hourly employee positions.

Prefer structure and predictability? Join the team as an hourly employee, with training, support, and a clear role from day one.

100% commission02
The owner’s track.

Go 100% commission and build your own book of business—your clients, your renewals, your name on what you build.

Leads-supported03
Paid leads, if you want them.

Paid leads are available as an option for agents who want them. The structure and terms are covered in your interview, so you can weigh the option properly and choose what fits.

Momentum backed by real production.

Ambition needs substance behind it. Ours isn't measured in vanity metrics — it's carried by leaders still in the field, a book of business that keeps paying, and growth built under your own name.

I.
Leaders who lead from the front in production.

The people who teach you are still in the field — dialing, presenting, and closing alongside you, not managing from the sidelines.

II.
A book of business that keeps paying.

You build it, you own it — and the renewals on the business you write keep rewarding you long after the ink dries.

III.
Growth built under your own name.

You grow by building your own clients and your own production — your book, your business, your name on the door from the start. No ranks to climb, no titles to chase. Just work you own.

IV.
Mentorship and momentum over metrics.

No corny scoreboards, no titles handed out for show. Real coaching from people who produce, and momentum you can feel in the room — that's what moves a career.

The products behind the platform.

Life insurance is our primary fuel — the foundation our owners build their books on. Around it, we help clients with retirement, debt strategies, annuities, and property coverage, designed one consultation at a time.

02

Auto insurance

Coverage for your vehicles, with options for liability, collision, comprehensive protection, and more.

03

Home insurance

Protection for your home, personal property, and liability, tailored to the way you live.

04

Business insurance

Coverage options that help protect a company’s property, operations, liability, and continuity.

05

Retirement planning

Strategies designed around the income, flexibility, and financial confidence you want in retirement.

06

Debt Free Life

A personalized strategy focused on reducing debt while strengthening long-term financial protection.

07

Term life

Coverage for a defined period, often considered for income replacement, a mortgage, or other time-bound financial responsibilities.

08

Whole life

Permanent coverage designed to last a lifetime, with consistent premiums and a cash value component that can grow over time.

09

Final expense

Coverage intended to help loved ones manage funeral costs, medical bills, and other end-of-life expenses.

10

Indexed universal life (IUL)

Flexible permanent life insurance that may build cash value based in part on the performance of a market index, subject to policy terms.

11

Annuities

Options that can help turn savings into a dependable stream of retirement income, based on the contract selected.

Why leaders build here.

This is a place built for the people who want to build. No corny hierarchy, no seat-filling, no hype — just real people, real mentorship, and a real platform to build something that’s yours.

01

Led by people who produce.

Mentorship from owners

Your mentors are business owners who lead from the front in production — still in the field, still writing business, teaching from what they did this week, not what they did a decade ago.

02

Trained step by step.

Licensing, training & your comp choice

We walk you through licensing and onboarding step by step, then train you in the real work until you’re producing with confidence. Take paid lead options when you want them, and choose how you earn — hourly or 100% commission.

03

Your book. Your business.

Real ownership, real renewals

You get a real platform to build your own book of business with legitimate renewals that keep paying as your book grows. No baseline to hit, no corny titles to chase — growth that stays under your name.

An advisor reviewing work on a laptop in a dark modern office
Mentored in the work itself.

How we work

01 / APPLY

Apply and interview

Start with a conversation. We get to know your goals, and you get a straight look at how building here works — no pressure, no hype.

02 / ONBOARD

Get licensed and onboarded

We take you through licensing step by step, then pair your training with mentors who produce, so you’re learning the real work from day one.

03 / BUILD

Produce, then build your book

Start producing with mentorship beside you. As your book and renewals grow, you build at your pace — your clients, your name, your business.

The next step

Build something that’s yours.

Your clients, your renewals, your name on what you build — mentored by owners who lead from the front in production. Bring your ambition. We’ll bring the platform.

Apply for an Interview

Here about coverage instead?

Carriers we work with

Aetna Senior SupplementalAflac / Tier OneAssurityBaltimore LifeCatholic Financial LifeColumbus LifeCombined (Chubb)ELCO MutualFidelity LifeGerberIllinois MutualLCBALiberty Bankers LifeLumosNational Life GroupNorth AmericanPekin LifePolish FalconsSentinel Security LifeTransamericaGEICOProgressiveAAA
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About Bender Financial Group

Built close to the people it protects.

A personal standard for insurance, financial strategy, and the conversations that shape both.

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Business consulting

A sharper operating rhythm for your agency.

Practical, one-on-one guidance for sales teams and agency owners working through lead flow, performance, growth, and the operational strain that comes with the next stage.

There's a cheaper way in House of Sales — live workroom + two 1:1s a month, $150/month
Business advisors reviewing a planning board together
Pressure tested. Built to operate.

The membership

You don't have to buy the hour.

House of Sales is the standing room where the reps actually happen: a live workroom six days a week, live dials and trainings, guest speakers, and two 1:1 hours with Cody every month — for less than half of one consulting hour.

Mon–Sat

Live workroom — cameras on, mics open, get the reps in

Weekly

Live dial sessions — call blocks worked alongside the room

Weekly

Live trainings — with replays if you miss one

In rotation

Guest speaker sessions

Monthly

Two 1:1 hours with Cody, by request

Where the work gets focused.

No recycled playbook. The session starts with the friction inside your business, then works backward to the numbers, habits, and structure behind it.

01

Sales systems

Clarify activity, accountability, and the path from first conversation to issued business so the team knows what to measure—and what to improve.

02

Lead performance

Review lead flow, follow-up, dialing patterns, and the best hours to call so effort is concentrated where it can create the most momentum.

03

Agency growth

Turn growth goals into an operating plan built around sales, profit, placed business, issued business, and the capacity required to support them.

04

Growing pains

Work through the bottlenecks that appear as production increases—including when staff is truly needed, which roles matter, and which days require coverage.

Working documents

Bring the numbers into view.

Consulting can include practical documents that make performance easier to see, discuss, and manage after the call.

  1. 01Sales and activity tracking
  2. 02Profit visibility and operating review
  3. 03Placed-versus-issued business tracking
  4. 04Call-hour and follow-up analysis
  5. 05Staffing guidance by need, role, and day

What the work says.

Straight from the people who did the work—real clients, in their own words.

Insurance Agency01
“When Cody came in, we were at about 15,000 policies in force. Twelve months later, we had reached 20,000. He helped us identify what was holding us back, implement the right strategies, and finally break through our growth ceiling. The results speak for themselves.”
Salesperson02
“Bender Consulting helped me become a $20K/month producer. The monthly package has been worth every penny. The strategies, guidance, and accountability have made a real difference in my production and my business.”
Digital Marketing Agency03
“Cody came in and talked to our sales team, and it really made an impact. The team was fired up afterward, but more importantly, they started looking at the business differently. He taught them how to track patterns in their sales, pay attention to the activities that actually produce income, and focus their time on what moves the needle. He also helped them see the bigger vision for what we're building as an agency. You could really feel the difference after he spoke with the team.”

Free introduction call

Start with the issue that keeps surfacing.

Choose a time for a free introduction call to introduce your business, name the problem you want to solve, and decide whether a focused consulting session is the right next step.

Write your note, then copy it for the booking form.

This page does not send or save your answer. Paste it into the calendar booking details so it arrives with your appointment.

Open the calendar
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Opportunities

Where leaders become business owners.

Bender Financial Group was built for people who want more than a job in insurance. This is a real platform for building your own book of business—clients you serve, policies you place, and legitimate renewal income that stays yours year after year. You’re developed as a leader, supported like a partner, and given room to build something with your name on it.

No corny levels of hierarchy. No baseline to hit for a feel-good title. No mandatory conferences, no forced lead buys.

A bright, active studio where a team works together
Learn it. Build it. Lead it.

You're not here to fill a seat. You're here to build something that's yours.

No one builds alone here. From your first license to your first team, you’re surrounded by people invested in turning leaders into owners.

Mentorship01
Learn from leaders in production.

You’re coached by people who are actively in the field—real conversations, real dial sessions, and guidance shaped by what’s working right now.

Learn from BUSINESS OWNERS who lead from the front in production.

Growth & leadership02
Grow into the owner’s chair.

Build your own book of business and keep the legitimate renewal income it generates, then develop your leadership and grow toward running a team. Your effort builds a business that carries your name.

Lead support03
Real people to talk to.

Proven scripts, structured dial sessions, and paid lead options for agents who want them—so your effort goes into conversations that can become clients.

Licensing & training04
Guided, step by step.

From getting licensed to carrier contracting and your first appointments, each step is mapped out with support along the way—no guessing, no going it alone.

Three ways to build.

There’s no single mold here. Choose the structure that fits your life and your goals—then build, with the same platform behind you either way.

Hourly01
Hourly employee positions.

Prefer structure and predictability? Join the team as an hourly employee, with training, support, and a clear role from day one.

100% commission02
The owner’s track.

Go 100% commission and build your own book of business—your clients, your renewals, your name on what you build.

Leads-supported03
Paid leads, if you want them.

Paid leads are available as an option for agents who want them. The structure and terms are covered in your interview, so you can weigh the option properly and choose what fits.

The path is simple. The ceiling is yours.

Every owner here started with a single conversation. Here’s how the road unfolds from first interview to leading your own business.

STEP 01

Apply for an interview

Book a short conversation. We’ll talk about where you are, where you want to be, and whether this is the right vehicle to get there.

STEP 02

Get licensed & onboarded

Step-by-step guidance through licensing, carrier contracting, and setup—so you start organized, equipped, and confident.

STEP 03

Train & produce

Plug into live dial sessions, proven scripts, and one-on-one mentorship while you build your book and sharpen your craft.

STEP 04

Lead & own

Grow from producing agent to business owner—a book of clients you serve, renewal income you own, and a team you lead. Something that lasts.

Your move

The next owner starts with one interview.

If you’re ready to bet on yourself—and want a team that bets on you too—start the conversation today.

Apply for an Interview
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Team login.

A private workspace for Bender Financial Group team members.

A good conversation starts here.

You do not need every answer before reaching out. These three prompts can help make the first conversation useful.

  1. 01Who would you want the coverage to protect?
  2. 02Which financial responsibilities matter most?
  3. 03What monthly range feels comfortable?
A public client phone number, email address, or booking link has not been added yet.